Personal Branding: Must-Have, Can’t-Be-Bothered

Living between platforms, personas, and the pressure to make it all make sense

I’m a salesperson. (Shock, horror.)
Even more shocking: I think I enjoy it.
Maybe it’s Stockholm syndrome. Maybe it’s the dopamine rush of “winning.” Maybe it’s just greed. But whatever it is, it’s complicated - and not what this post is about.

This post is about branding.
Not the glossy kind for products, but the exhausting kind for people.

If you’ve spent …